Incident Response Policy Coursework Example | Topics and Well Written Essays - 250 words

Incident Response Policy - Coursework Example The InfoSec’s policy is created to provide security within the computerized devices in a company. Among these companies services is the provision of the Bluetooth operating system covers all Bluetooth enabled devices within the company. The policy prevents imitation through setting up any Bluetooth device on any company equipment that does not fit their specific model without the permission of the company’s InfoSec Manager. The system is secured by passwords to any connectivity. Operators are expected to enter a certain security password that is kept a secret to the company staff members. The system secures the company’s internet use and ensures that not anybody can be connected to the company internet without the permission from the associated staff (Hassell, 2005). Internet supply is supplied within a limited area and is mostly concentrated within the perimeter of the company. It is installed to computers, laptops, and other wifi enabled mobile phones devises. When pairing the Bluetooth internet connections to the Bluetooth enabled device, the user is expected to insert the required pin or password to ensure connections. In case the device denies connection after feeding it with the correct pin/password, operators are expected to report to the InfoSec through the company help desk. For the accountability and performance determination, the InfoSec performs audits to ensure that members comply with the policy. The Bluetooth users must only access the company internet after an approval of their Bluetooth device hardware and software connections. Any member of staff found to violate the policy is subject to a disciplinary action and may lead to termination of employment (Administrators guide to Windows server 2003,

Product Differentiation Essay Example | Topics and Well Written Essays - 1000 words

Product Differentiation - Essay Example In addition, the company sells original stereographs (Noel, and Glazer, 35). This new and interesting technology will open up a world of opportunity for Miss Woolpert and aid in expanding her business. Information will reach potential customers through testimonials of those who see the display in the public museum and will later be able to come full circle and grow TwinScope. TwinScope has quite a few targets that it hopes to attain. First, there are couples of thousands of members from various clubs. These may be the collectors of such products. Along those same lines, TwinScope hopes to target at least big institutions 37 such as museums, which will aid in increasing awareness of the stereographs. While these organizations occupy an estimate of close to 55% of the market share, Twin Scope will most likely be focusing on the niche market of stereograph club members (Sally, 118). Large-scale production of the stereograph needs various costs such as the fixed costs and variable costs. With the intended TwinScope plan of economy of scale the organization will need to have an estimated expenditure cost of $56,000 for raw materials and equipment. The large-scale production will reduce the cost of one unit by at least 10% (Donald, 39). The high degree of brand loyalty for stereoscope firms will require TwinScope to spend money on advertising the new ideology of a ‘hanging art piece’ to develop its own brand loyalty. Breaking through the barrier into museums also proves to be a very difficult task.

Kite Runner Essay Essay Example for Free

Kite Runner Essay Essay Do you know that Afghanis play a game where they fight with kites? The Kite Runner by Khaled Hosseini describes kite fights between local Afghani kids, regardless of their social status. The main characters in this story that come from a higher socioeconomic level are Baba, a lawyer from the Pashtun tribe, and his son Amir. The main characters in this story that come from the lower socioeconomic level are Ali, a servant from the Hazara tribe, and his son Hassan who are servants to Baba and his family. The Kite Runner explores how different classes of people worked together to run things in Afghanistan. In the Kite Runner discrimination in Afghanistan is demonstrated by the relationship between the Pashutns and Hazaras. The Hazaras were often demeaned and persecuted (www. Sparknotes. com). Baba, however, taught his family to be kind to the Hazaras. Baba learned this from his father, who was a highly regarded judge in Kabul (Hosseini 24). The story describes a day when the grandfather sentenced two young Pashtun men into the military for killing almost an entire Hazaran family. The grandfather was very dismayed that the five year old boy who survived the incident would be left an orphan. Amir remembered â€Å"As for the orphan, my grandfather adopted him into his own household, and told the other servants to tutor him, but to be kind to him† (Hosseini 24-25). The young survivor was named Ali. Quite a few years later, Baba took in Ali’s son Hassan to be a servant for his son Amir. While Baba’s house was a fair and kind place to live there was still a social barrier (www. Sparknotes. com). For example even though Baba called Ali his â€Å"family†, Ali still lived in a hut and slept on the floor (www. shmoop. com). Although Hassan was believed to be Ali’s son he was actually Baba’s out of wedlock son (Hosseini 224-225). Baba and Ali never told Amir or Hassan that they were brothers because it was shameful that Baba had a relationship with Hassan’s mother, who was in a lower socioeconomic level. Baba would never be respected again if that ever got out. Later on in Hassan’s life, he had difficulty with becoming anything but a servant. Hassan had a very strong identity as a servant, and because of this he had no sense of entitlement when he grew up. Hassan took care of Baba’s house, even after Baba left (Hosseini 218). In a scene in the book Hassan tries to protect Baba’s old house from Taliban invasion, and gets killed (Hosseini 219). Through his dying day Hassan never felt a sense of entitlement and continued to serve Baba as his owner rather than as his father. At the time of Hassan’s death he was no longer Baba’s servant. The Taliban, warriors taking over tribesman under the guise of uniting their country, made Afghanistan a very dangerous place. The Taliban were very discriminating and typically tortured, beat, and executed people of a lower socioeconomic level. During childhood, Assef bullied Hassan and Amir. Assef came from a higher socioeconomic class than Hassan. Assef is now presented in the book as a Taliban militant. The Taliban banned music in Afghanistan (Hosseini 280). Hassan’s son, Sohrab, was forced to dance to music by Assef. The Taliban continued to flex its muscles to get other people to conform to their rules. Amir thought â€Å"I guessed music wasn’t sinful as long as it played to Taliban ears’† (Hosseini 280). Amir was very critical about the Taliban and stupidly admitted to Assef â€Å"I had read about the Hazara massacre in Mazar-i-Sharif in the papers† (Hosseini 277). Amir’s point was that the Taliban killed the Hazaras anywhere they could find them even though they didn’t do anything wrong. Clearly the Taliban did not value the lives of the Hazaras (www. Sparknotes. com). Assef was one of the cruelest of all the Taliban. He told Amir this â€Å"Afghanistan is like a beautiful mansion littered with garbage, and someone has to take out the garbage (Hosseini 284). Taliban influence in Afghanistan heightened discrimination and did not unite the country. The Kite Runner clearly demonstrated how different classes of people who are able to live peacefully together although keeping within the bound of their social class. The Taliban did not tolerate people from the lower socioeconomic classes and without conscious killed and destroyed their lives. Hassan and Amir, technically brother, grew up together but were never treated as equals (Hosseini 25). However they were able to coexist without hating each other (Hosseini 25). Amir never truly considered himself as a friend to Hassan (Hosseini 25). Hassan always considered himself a servant to Baba even at his death, in chapter 16. In my opinion the Afghan culture before the Taliban was one of working together and living peacefully but after the Taliban invaded the culture changed by forcing discrimination among the socioeconomic classes. Works Cited Hosseini, Khaled. The Kite Runner. New York: Riverhead, 2003. Print. The Kite Runner Chapter 4 Summary. Shmoop. N. p. , n. d. Web. 10 Oct. 2012. http://www. shmoop. com/kite-runner/chapter-4-summary. html. The Kite Runner. SparkNotes. SparkNotes, n. d. Web. 10 Oct. 2012. http://www. sparknotes. com/lit/the-kite-runner/section1. rhtml.

An Evaluation Of Xmax

An Evaluation Of Xmax Introducing the basics of xMax, this paper explains the working of xMax .It also deals with the application of xMax in different fields of wireless technology. It also discusses about the advantages of xMax over other wireless technologies like Bluetooth and Wi-Fi. xMax developed by xG Technology, Inc. is a proposed radio frequency (RF) modulation and encoding technology that will use individual or integer sinusoidal waves to convey information. While supposedly applicable to wired mediums such as copper and coaxial lines, the technology will apparently be introduced first as a wireless communications technology, whereby its developers claim that it is capable of extending the range and reducing the transmit power compared to conventional approaches, including cellular technologies and fixed wireless approaches such as WiMAX. Every aspect of the technology is designed for the highest possible efficiency and quality of service. Why xMax? xMax is designed to prioritize voice by delivering dedicated timeslots and bandwidth to every user. This approach guarantees a minimal and fixed latency for every call, which is an essential factor for any high Quality of Service (QoS) mobile VoIP system. This is in contrast to technologies like Wi-Fi and WiMAX, both of which are contention-based best effort delivery systems that are limited by scalability constraints. Working of xMax: xMax uses a transmitter similar to those used in cordless phone base stations and which operate in an unlicensed and very crowded frequency spectrum in the 900MHz band and is capable of sending a 3.7Mbit/s data signal to a radius of 18 miles, while utilizing only an omnidirectional antenna powered by a 50mW transmitter! xMax goes beyond what were considered physical limits of existing Wi-Fi, Wi-Max, Wi-Bro and radio technology, it leaves 3- and 4G in the dust, and may further prove to be also much less costly to deploy. According to the written specs distributed to the press at the demonstration xG Technology is capable of realizing performance improvements over similar transmission technologies by literally orders of magnitude 10x, 20x, 30x, 100x. xMax uses a narrow channel allocation of dedicated spectrum to coordinate reception of its non-interfering, xG Flash Signal. By using xG Flash Signaling to convey wideband data below the noise floor, xMax allows for efficient spectrum reuse by numerous users in a manner that solves the spectrum crunch. Because xG Flash Signaling accomplishes this with far less out of band energy than traditional modulation systems such as CDMA and GSM, xMax helps to clean-up the spectrum for more efficient use than is currently realized. xMax is essentially a new way of modulating data which allows enormous improvements in data rates capacity both across wireless and landline communication infrastructures. xMax does not utilize compression techniques to achieve its extraordinary results as it employs two very popular communication approaches to make an extremely more efficient use of the radio spectrum available. xMax uses a modulation technique designed to allow more data to be transmitted on a single sine wave than is required with typical modulation technologies. So instead of using more than 100,000 sine waves to transmit one bit of data, xMax uses a ratio closer to 1:1. This technique would therefore be more efficient and keep energy levels very low, which would mean devices that receive the signals wouldnt consume much power. What xMax in fact does is to intelligently blend the unique characteristics of narrow-band carrier systems with those of the non-interfering components utilized in low-power wide-band transmission systems. The end result is an exponential increase in data-rate capacity and a very significant decrease in power transmission requirements. Because of all this you can imagine how vast could be the implications of the arrival of such a disruptive transmission and data distribution technology, which would not only put rapidly out of market existing ADSL and cable operations, but it would also create immediate opportunities for broadband-based content and services to be widely distributed for a fraction of the money that it would cost today xMax would in fact enable wide and easy adoption of high-bandwidth services such as video-based real-time collaboration, high definition television (HDTV), video-on-demand, IPTV, to name some of the most popular ones. Due to its technological characteristics xMax technology can be interleaved within existing cable RF channels and can operate over existing network physical infrastructure which would clearly allow existing operators to start offering new xMax-based services without ever needing to interrupt existing services. Because of this xMax appears a strategic alternative to seriously followed by telecom that still heavily rely on landline infrastructures. In terms of specifics facts, xMax is reported to be so reliable and with such a higher level of quality that signal capacity improvements could allow cable operators to deliver over one thousand channels of broadband-like services.In the DSL universe xMax is supposed to deliver much higher data-rates while increasing the effective reach to about 21 Km from the central transmission base. Rather than an FM radio station broadcasting only radio programs or cable providers only broadcasting television, xMax would take advantage of the unused portion of the signal to also transmit data. This recycling or repurposing of spectrum is key to the new technology, according to its inventor, Joseph Bobier. xMaxs unique signal profile is a perfect fit for low frequency channels that have previously been unsuitable for wireless broadband, said Bobier. Because the sub-gigahertz spectrum has been chopped into multiple narrowband segments, it largely has been ignored by most wireless companies seeking roomier space for broadband transmissions. xMax separates the data and a signal synchronizing receiver and sender into two narrowband channels. Due to the low power level needed, the signals do not interfere with other spectrum users, says Whitely. In order to pick up the very weak signal, a filter must be added to an off-the-shelf antenna, allowing the broadband data to be heard. xG xMax digital and RF boards xMax products : xMax user devices include mobile phones and, in the future, modems and other communications products. The xMax TX60 Handset is xGs first mass-production mobile phone. It is a versatile, full-featured handset that has been designed to provide exceptional QoS (quality of service), with both domestic and international service options. The handset product family supports calls and data over the xMax network, as well as over the public internet using standard home, office, and hotspot WiFi connections. The TX60 supports the proprietary, high-performance xMax air-interface. This feature-rich, IP-based handset has been designed to be future-proof , with new capabilities made available through software upgrades. This includes the ability to upgrade the xMax radio to 3G based on its Software Defined Radio (SDR) technology. Engineering design for xMax handsets has been provided by Cambridge Consultants UK, Ltd., one of the foremost wireless innovators in the world. Advantages of xMax: xMax technology offers advantages for numerous types of prospective domestic and international carriers. These organizations include incumbent local exchange carriers (ILEC), competitive local exchange carriers (CLEC), original equipment manufacturers (OEM), mobile operators, cable companies and other content providers, and infrastructure mobile virtual network enablers (MVNE). xMax, is a 900MHz wireless technology and uses less than 1 Watt of power. What makes xMax unique is its sharing of crowded radio spectrum, such as the frequencies used by cable television or Wi-Fi. The consumption of power in xMax is less when compared to other wireless technology devices. xMax offers consumers the prospect of lower phone bills because: à ¢Ã¢â€š ¬Ã‚ ¢ xMax transmits over unlicensed spectrum-the same as baby monitors and cordless phones. Major national cellular carriers paid billions of dollars for licensed spectrum that they recoup from customers. à ¢Ã¢â€š ¬Ã‚ ¢ xMax was built as a totally Internet-based digital system from top to bottom-an extremely cost efficient communication approach. Roger Branton, COO for xG Technology said that xMax is essentially a new long-distance UWB (ultra-wideband)-like wireless technology, and was quick to make the distinction between xGs xMax and UWB technology. He says, xMax is not UWB. The first xMax products slated for release later this year will utilize the ISM 900MHz unlicensed band, which is only 26MHz wide. UWB utilizes something like 500MHz in the high gigahertz frequencies. xG claims that xMax supports more efficient communication over wireless or wired links than other technologies. About this efficiency, Bobier said that, We believe efficiency boils down to how many bits you can move over a given amount of spectrum per watt. If you can move more bits of information with less power, you pollute the spectrum less, thereby making it possible for more users to access the spectrum. xMax operates at low, sub-gigahertz frequencies and can be used for communication without the common line-of-sight issues that happen at higher frequencies. Bobier says if you can use these frequencies and still be broadband, you compare with fixed wireless technologies doing things in the microwave area. WiMax, which has been described as Wi-Fi on steroids, has a range of up to 30 miles and can deliver broadband at a theoretical maximum of 75mbps. But today, power consumption is so high on WiMax receivers that they cannot be used in consumer products such as laptops, let alone on handheld devices such as cell phones. Uses of xMax in future technologies: According to Whitely, the technology will benefit rural ISPs due to the lower number of base stations required. xMax, because it has 20 times the range of Bluetooth, could challenge that technology Other possibilities are enterprise WLANs and metropolitan networks. Use of xMax to reduce the power consumptions in wireless technologies to a greater extent. Some current performance claims Antenna: One omnidirectional transmitter located on TV broadcast tower at a height of 850 feet. Range: 20 miles, covering the cities of Miami and Fort Lauderdale, including inside buildings. Data rate: At least 10 Mbit/s throughout the coverage area. Spectrum used: A 6 kHz carrier on dedicated spectrum and 10 MHz of information-bearing spread spectrum in the unlicensed 900 MHz band. Interference: None, despite the presence of a TV transmitter on the same tower. Power: A maximum of 50 W for the carrier and less than 0.15 W for the information-bearing channels Conclusion: Thus, xMax is emerging wireless technology which has many applications at present and possible more applications in future saving a lot of power in day to day activities Thus , xMax is emerging wireless tech

Uganda Essay -- Uganda History, British Colony

Uganda 1. Historical background The country known as Uganda was once a British colony just like the majority of its neighbors in East Africa. It was initially intruded into by the Arab traders led by Speke and the British explorers led by Stanley in 1862 and 1875 respectively. They both paid homage to Mutesa who was the King (kabaka) of the Buganda. Uganda remained predominantly under the colony of the British until 1962 when they were granted internal self government by Britain (History World, 2011). Uganda is a country that covers 7,108 sq mi in area and a host of 33.3 million people found in East Africa. It is bordered by Congo on the West, Kenya on the East, Tanzania and Rwanda on the south and Sudan on the North. It enjoys the equator since it crosses through it and has three major weather areas; the fertile plateau, swampy lowlands and the desert regions. The famous Lake Victoria is found to the southern part of Uganda (The World Factbook, 2011). The topography of the population is such that the life expectancy is 52.9, the growth rate is pegged at 3.5%, the birth rate is 47.5/1000, the infant m ortality rate is 63.7/1000 and the density per sq mi is 392 people (Pearson Education, 2011). According to Encyclopedia of the Nations (2011), the economy of the nations is dependent on agriculture with 80% of the population relying on agriculture for employment and in turn produces 90% o f the export of the country. Uganda also has some deposits of copper, cobalt and the recently discovered oil, however, Uganda just like most of the African countries remain to be among the world’s poorest nations. Health background The Ugandan population is majorly consisting of poor people who live on a dollar or less per... ...es. Some of these are the ritual celebrations and festivals like in marriage rituals, weddings, christenings, birth rituals, death ceremonies and even commitments to the spirits and forefathers. There also rituals and celebrations that accompanied the harvests and even the droughts in order to appease the gods for rain. There are also other official dates that are observed in the calendar that are drawn from the Muslims and the Christians as well and more significantly those meant to celebrate the history of Uganda like the Martyrs’ Day on June 3rd, Heroes Day on June 9th and Independence Day on October 9th among others. Generally, the Ugandans are friendly and welcoming like the other East African countries where all one needs to know to get help is the word ‘Jambo’, in short, it doesn’t take too much energy to get help in the daily social life in Uganda.

Hrm Hotel

As described by Schuler, Randall S ; Personnel and Human Resource Management, Third Etalon 1 987, recruitment Is referring to the set of activates and recess used to legally obtain a sufficient number of qualified people at the right time and place so that people and organization can select each other in their own best short and long term interests. By implementing the recruitment process, its provide organization with the qualified group of potential candidates to fill up the vacancies.However, the recruitment process must be done properly to ensure unwanted higher turnover result, wasted recruiting and training costs can be controlled at lowest level and minimized. As for Hilton case, the higher turnover rates record over the past years has rigged the HER department to begin to ponder, what went wrong with their excellent recruitment process. Another question was why their staffs disciplines such as absenteeism, conflict, and stress amongst staff are turning up gradually?Were these problems/ deficiencies happened because of poor HER recruitment planning? Trying to relate the above problems with the current recruitment process implemented by Hilton, I shall go further by analyzing the data provided as shown in Fig 1 . However, evaluations are made only to those critical recruitment sources which I believe necessary action to be taken immediately to fill the vacant and improve the current executives' workload.Therefore sustainability is a factor which Hilton should include in deciding which method of recruitment they should practice. Details of the analysis taken from the yield ratio table as follow: I Recruitment Source II year Survival I 175% Sustainability by Recruitment Source from 1996 – 1999 Quality – Recruitment is about identifying and selection process of potential candidates for the human resource requirement of the organization therefore it is also important to identify which recruitment method can pool the best quality candidate.

Analysis of the “Gladiator” trailer

Trailers are a very important part of the advertisement and promotion of a feature film. Trailers usually consist of a collection of carefully chosen clips from the film that give the audience a vague idea of what the film is about and hopefully persuade the audience to go and see it. Trailers usually contain certain information about the film and the plot. One of the main points that you would expect the trailer to show the audience is the genre of the film. The genre of a film is the category that it fits into or the type of film that it is. The trailer usually makes the audience aware of the genre by the settings of the film or costumes, actors and the music used in the film. By showing the genre of the film, the trailer often also makes the audience aware of the target audience or group of people that the film is aimed at. Trailers often focus on the films main selling points and things that are unique about the film (USPs). This could be many different things. It is often the director, actors in the film or a particular aspect of the plot that makes the film unique and catches the audience's attention. Overall, a trailer is a small part of a larger promotion campaign to persuade the audience to go and see a particular film. The trailer does this using the best moments from the film, paying special attention to the main characters, and arranging them in a way that makes them attractive to the audience. Although the main aim of the trailer is to tell the audience about the film and to persuade them to see it, there are a few other important pieces of information that it will show the audience. It will normally show a date of release. This is important so that the audience know when they can come and see the film. The trailer may also show the audience an age rating for the film. This is very important because adds to the audience's knowledge of the target audience and explains who the film is suitable for. All of the aspects that I have mentioned are important in adding to the overall effect of the trailer and fulfilling its aim of promoting the film. In this essay, I will be analysing the trailer for the blockbuster film â€Å"Gladiator† in great detail and discussing the effects that this trailer has on its audience. It is made clear by the trailer that this film is an epic, historical, action film. There are a number of things in the trailer that show us the genres of the film. In the trailer, all of the characters are wearing armour or other historical costume. This makes it very clear that the film is set a long time ago therefore showing the audience that it is a historical film. The camera shots showing the colliseum also make this part of the genre known. Throughout the trailer, a number of fight and battle scenes are shown. This along with the fast pace of the trailer, shows the audience that the film involves quite a lot of action. Last of all, the strong music and overall impression of the trailer makes it clear that the film is also epic. From the genre of the film, it is often possible to work out the target audience. I think that this trailer shows the target audience if this film to be men and older boys. I think that this is mainly because of the large amount of action in the film. The â€Å"Gladiator† trailer begins by showing the companies who made the film. The Universal logo is the first image to appear on the screen. This shows the audience that the film has been made by a well known company and this may start persuading the audience to come and see the film. After the Universal logo followed the Dreamworks logo. This will show the audience that the film contains special effects of a good standard because Dreamworks are well known for this. This again will persuade the audience and will make them aware of who the target audience might be. Both of these well known companies could act as USPs for the film and make the audience want to see the film. As these logos are being shown, a strong drumbeat is being played. It is military style drumming. This gives the audience, immediately, before the actual trailer has started, an idea of what type of film it could be or what the genre is. The opening sequence of the trailer contains a number of clues as to what the film may be like and who it is aimed at and has already begun to persuade the audience without any clips from the film being shown. The first thing to appear on the screen as the actual trailer begins is text. The words â€Å"The general† appear in bold. They are white on black background and they stand out to the audience. The words introduce the main character and also give a bit more of an idea about the genre. The words give a visual voice-over for what is about to happen in the trailer. The visual voice-over replaces a traditional voice-over in the trailer and is used to explain what is going on in the trailer. This has an impact on the audience in a number of ways. One of the ways that it does this is that without an ordinary voice-over, the music can be heard better and is therefore more dramatic and has more of an affect on the audience. The visual voice-over also makes the audience focus on the screen and therefore they are more likely to notice the clips that are so important in persuading them to go and see the film. This again adds to the trailers overall effectiveness. Straight after the words, an image, of who we presume to be the general, appears on the screen. He is standing in front of lines of soldiers. He has a very determined expression on his face and he is walking strongly. The camera shot is at eye level. This allows the audience to relate to the character more as if they are there with him. The slow motion in this clip emphasizes the determination and strength in his walk. This makes him come across, to the audience, as a brave, strong-willed man. All of the soldiers are dressed in armour and the man, who we presume to be the general, is also dressed in historical costume. This therefore confirms the audience's thoughts about the genre of the film and also gives the audience a very vague idea of what the plot may be like. The fact that the shot focuses so much on this man makes it clear to the audience that this is the main character and that he is important in the plot of the film. As the clip freezes and disappears, the words â€Å"who became a slave† appear on the screen, again bold and standing out to the audience. The words not only describe the plot but also get the audience thinking about how these things could come about. Especially with this particular phrase as it could puzzle the audience as to why this has happened and how it is possible to go from the status of a general to a slave. This could make the audience more interested in the film because it shows that the film has an unusual plot. This could be a unique selling point for the film. As the text on the screen disappears, another clip from the film is shown. This time it shows a long row of slaves standing still. This shot is a long shot which pans down the line to show the audience all of the slaves. This might shock the audience slightly because it is such a contrast to the last clip. In the line of slaves, there is one who is standing tall and determined and his stature tells the audience that he is the general who we saw before. This tells the audience that he is the main character in the film and that he is the person that we should focus on throughout the film. The image uses certain colours, oranges, browns and yellows, to add to the audiences understanding of the genre and to make sure that they know that the film is set in ancient times. The main point of this clip is to show the audience who the main character is and why he is different to all of the other slaves- his strength and determination. After this shot, the visual voice-over continues with the words â€Å"the slave†. This shows the audience that the trailer is going to talk them through the plot of the film, step by step. The audience will like this because they like to know what to expect although the visual voice-over will just give them the basic plot and leave the audience wanting to know more. As the visual voice-over disappears once again, another clip is shown. This time it shows the same man, with his back to the audience, walking into the colliseum, his head held high and proud. We can't see his face but we presume that he is the same man as before. There are cheers in the background. The way that he is walking proudly shows the audience that he is not going to be a slave for much longer and that he is going to be the hero of the film. The cheers in the background show the audience that the man is popular. It also shows the audience what he may become in the future- a gladiator. Finally, the colliseum in the background again shows us that the film is historical and also possible epic. The visual voice-over continues to talk the audience through the story with â€Å"who became a gladiator† as the image changes. We now see a gladiator who we presume to be the man talked about by the visual voice-over, leading others into the centre of the arena. He is dressed fully in armour making him unrecognisable to the audience. The camera pans, following him as he walks along. The camera tilts to a low angle making the gladiator appear powerful and dominant. The crowd can be seen in the background, a mid-shot, and along with the cheering, this builds up atmosphere and makes the audience feel part of the scene or the crowd. This clip begins to introduce the theme of action to the trailer letting the audience know the next part of the genre. A long, deep drum beat is played as the scene freezes and more text appears on the screen. The next section of the visual voice-over to appear on the screen is â€Å"the gladiator†. This text clarifies the previous clip for the audience making sure that they understand the plot so far. Next, as the military style drumming continues, we are shown an eye-level close up of the gladiator. The dark colours with red, sandy tones reinforce the genre, as do the costume. The warm colours also make the character appear unthreatening to the audience and make it clear that he is the hero or â€Å"goody† in the film. The fact that the camera shot is at eye-level means that the audience feel, in each shot that they are getting to know the character more. The fact that the shot is quite similar to the first camera shot in the trailer means that the audience instantly recognise the character. The determined expression also makes it clear that he is a hero figure in the film. Overall, the clip continues to introduce the main character paying more attention now to his personality rather than his role in the film. The image links the visual voice-over to the character making it perfectly clear who it is talking about. Again, the image freezes and the visual voice-over once again appears on the screen. This time it states â€Å"who defied an empire†. It is continuing to take the audience through the plot of the film, step by step. In the image that is shown after the text, the trailer introduces the audience to a new, different character. The image shows a tall, obviously powerful man. He is standing on a balcony, waving to a huge cheering crowd below. This image relies on the audience's knowledge of stereotypes and expectations to show them that this is a powerful person, the emperor. The cheers in the background along with the giant crowd, from which the noise is coming, show the audience that this man is well-known and highly respected. This again adds to their knowledge of the character's role in the film. After this clip, a number of action shots are cut together quickly. The speed of the trailer creates excitement in the audience and also adds to the audience's knowledge of the action genre within the film. The clips that are shown in this fast paced section also show the action aspect of the film. There are a number of clips showing different fight scenes in the colliseum. This adds greatly to the audience's knowledge of both the historical and action aspects of the film. The next clip that is shown in this section is a close-up view of a golden mask. This instantly attracts the audience's attention because they begin to ask questions about who is behind the mask but the clip changes before they have a chance to find out. The shot switches to a bold, bright action shot which shows a gladiator, presumably the one who has been shown throughout the trailer, on his chariot, flying through a sea of flames. This catches the audience's attention because of the bright colours which suddenly appear, very different from the earthy colours used throughout the trailer so far. Again there is also mystery that makes the audience interested because, again, they can't be sure who they are seeing in this clip and they may then want to see the film in order to find out. The shot of the storming chariot is also shown in slow motion so this makes the shot even more effective as it builds up suspense and tension as the audience wonder what will happen next. Again, the clip pauses and we are once again shown the colliseum. It is a low angle camera shot. This makes the colliseum appear very large and dominant over the screen. This shot shows the audience how important this building will be in the film and also how much the historical genre will affect the film. The trailer now cuts again to the character that we were introduced to not long ago, the powerful man. As we see him, he is screaming at a woman, his face angry and his voice loud. The dialogue shocks the audience because it is so sudden and unexpected. The man is screaming at a young woman who seems so powerless compared to him. He is screaming â€Å"am I not merciful? â€Å". This instantly portrays this man, the emperor, as a villain. It makes the audience dislike him. It does this partly by sympathy. The audience may feel sorry for the young woman as he screams and may feel that by upsetting her, he is a bad person. The trailer also portrays him as a villain using out stereotypical view of people as well as our expectations. The audience will most likely be expecting there to be both a â€Å"goody† and a â€Å"baddy† in the film as this is normally the case. The audience will also, most likely, have a stereotypical view that the villain or â€Å"baddy† in the film will be aggressive and most likely a powerful figure. This shot uses both speech and the audience's expectations and stereotypical views to portray the emperor as a villain. Next we are shown another clip of the emperor telling the audience even more about his character and personality in the film. He is shown in a mid-shot looking down at the camera. He has a stern, evil expression on his face which confirms that he is the same man who was shown in the previous clip. The way that he is looking down at the camera or the audience shows that he is powerful and that he knows this. The expression as he stares down at the audience makes him appear dangerous and again adds to our feelings about him as a villain. Overall, this low angle shot makes the emperor seem dominant and in control of us and the fact that he seems to be making eye-contact with the audience adds to this making us feel slightly threatened by him. The visual voice over is now re-introduced to the trailer with â€Å"This summer a hero will rise†. This caption of text plays along to the audience's expectations that there will be both a villain and hero in the film. It also gives the audience an idea of when the film is released and has also incorporated this into the explanation of the plot. As this text is disappearing an extreme low angle shot appears on the screen. It shows the gladiator standing tall and bold. The extreme low angle shot makes him appear brave and heroic while his stature tells us that he is a hero. On the clip, he is rising up the screen. This links in with the text that was shown just before and turns the metaphorical phrase into a physical happening making it easier for the audience to understand. In this section of the trailer we are also shown another fast paced montage of clips from the film. The first clip in this section shows the man standing in the arena, his hand in the air. This seems to resemble victory and shows the audience that he is most certainly the hero of the film. As this clip is being shown, over the cheering and background music, a piece of dialogue is played. â€Å"Caesar is proud to present Avius Maximus†. This instantly makes the audience feel that they can relate to the man better as they assume that the man shown is the one being talked about. The way that the dialogue is spoken also shows that the man is highly respected, has done amazing things and is a hero. This again shows us the epic aspect of the film. The next shot in this fast-paced sequence is a mid shot of a man who we presume to be Maximus, kissing a young woman. This is especially important to the secondary target audience. Females might be much more likely to want to see the film now that they know romance is involved. It shows the audience that the film isn't just about action and that it can fit into many different genres. This could be another unique selling point for the film. Overall, this shot is an extremely important part of the trailer, because, it makes the film appeal to a wider range of people in the audience and promotes the film greatly. The fast paced action scenes continue before more text is shown on the screen. This time, the text is showing us the name of the director, Ridley Scott. This instantly catches the audience's attention because he is such a famous director and is renowned for his action films. This will have a huge affect in promoting the film because it is yet another unique selling point that will persuade the audience to come and see the film. Straight after this text disappears, a bold logo appears on the screen saying â€Å"Gladiator†. As it appears on the screen, a deep, loud drumbeat is played to symbolise the importance of this word or logo. By not showing the name of the film, till the very end of the trailer, the audience are kept in suspense, wanting to know what the film is called. As well as this, the title of the film summarises the whole trailer because of the relevance that it has to the overall theme of the film. The one-word title is catchy and because of the way that it is presented in the trailer, it is likely that the audience will remember it and are therefore, more likely to go and see the film. The final thing to be shown at the end of the trailer is the release time of the film. However it is given a slight twist. The exact words on the screen are â€Å"coming soon 2000 AD†. While this gives the audience a clear understanding of when the film is to be released, it also adds to the final trace of the historical genre as the letters AD show us that the film is not set in the present day or they would not bother to put the letters there. Overall, I think that this trailer is effective and that it promotes the film using a number of different, useful techniques. The first reason why I think that this trailer is effective is because of the music. The music that is played throughout the trailer is just different variations on a simple military style drum roll. The thing that makes the music so effective is the way that it is synchronised with the different clips in the trailer. The music fits the trailer together in a way that makes it have most impact on the audience. After analysing the trailer, I have also found that the camera shots make the trailer very effective. The way that the different shots are used to communicate the importance, personality and roles of the characters, gives the audience a much better understanding of the characters and the overall plot of the film. Finally, I think that the way in which the trailer uses our stereotypical views and expectations make it very effective. The trailer gives the audience the basic plot but leaves the audience to decide for them self about the characters instead of spoon-feeding the information to them. This means that the audience have much more personal views about the characters and therefore feel more need to see the film. In my opinion, the â€Å"Gladiator† trailer is very effective and the use of camera shots, music, originality and plot should make the trailer successful in promoting the film.